China’s Blue Erdos opened its “Blue Immersive Space” at West Bund in Shanghai’s Xuhui District on October 12. The event was attended by brand ambassador and actress Sun Qian, who explored the space and shared her thoughts. The installation, featuring Blue Erdos’ signature blue, included art installations, immersive experiences, and live music performances. The brand deployed its “Blue Hour” concept to create a space for self-reflection, appealing to younger audiences seeking moments of introspection in their busy urban lives.