Fendi yesterday released a new short film featuring brand ambassador Tang Yan, showcasing the brand’s Peekaboo Soft collection. The film captures Tang interacting with the Peekaboo Soft handbag in various settings, including a park and on her way to a film set, portraying a playful narrative reminiscent of a game of “peek-a-boo.” The new Fendi Peekaboo Soft handbag was highlighted at the 2024-25 Fall/Winter fashion show. It features the brand’s signature “smile” opening, is crafted from softer materials, and includes a design with a replaceable inner pouch for added versatility.