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Yang Mi becomes Cetaphil’s 1st APAC brand ambassador

Yang Mi was announced on October 9 as the first brand ambassador for Cetaphil in the Asia-Pacific region for body care. In the endorsement video, she highlighted the brand’s signature product, the Cetaphil white jar, which targets common skin issues such as dryness and flaking associated with the fall and winter seasons. The “Mi” Pink Gift Box has launched on Tmall, featuring the ambassador’s version of the white jar and body oil, along with a signed card and a limited-edition bee clip. Yang currently has 112 million followers on Weibo.

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