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Geely’s Zeekr brand launches EVs in Colombia

Zeekr, the smart EV brand under China’s Geely Holding, today announced its official entry into the Colombian market. The first models planned for introduction are the Zeekr 001 sedan and the Zeekr X SUV. Zeekr’s investment in Colombia will focus on charging infrastructure and technology development to ensure a high-quality experience for consumers. Reports indicate that Zeekr plans to expand its local market through Colombian dealer Astara, which represents a total of 12 imported car brands and will provide digital marketing and distribution agency services for the brand.

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