Kuaishou E-commerce is hosting a Hair Festival: New Styles of Beauty event from October 1 to 12. The festival will collaborate with merchants and influencers to offer users a variety of stylish, affordable, and high-quality seasonal hair styling products. During the festival, Kuaishou E-commerce is expected to invest tens of millions of RMB in traffic incentives and launch exclusive industry benefit policies. Participating merchants will have the opportunity to receive exclusive traffic exposure on the platform and enjoy subsidy policies for specific products.