Coach has initiated the “Young Artist Program,” partnering with young design talents from universities across China. Since September, the brand has set up artist workshops in over 70 stores in more than 30 cities nationwide. The program invites student designers to collaborate with consumers to create handmade leather tags. Over 50 students from various universities have joined the initiative, where selected participants work in-store during their free time and holidays. The designers use their creativity to produce personalized leather tags tailored to individual customer preferences. Consumers also have the opportunity to collaborate with the artists on-site, allowing them to create unique souvenirs for themselves and their friends and family. This initiative aims to enhance the consumer experience by fostering a connection between young designers and customers.