Luxury eyewear brand Ray-Ban announced on September 30 that actor Cheng Yi had been promoted to its global brand ambassador from Asia Pacific brand face. To mark this appointment, the brand will showcase a large poster of Cheng at its experience store on Huaihai Zhonglu in Shanghai. Additionally, on social media platforms such as Weibo, Xiaohongshu, and Douyin, users are encouraged to share travel diaries that feature Ray-Ban elements, with the opportunity to win merchandise related to Cheng and a signed item.