China is expecting an increase in travelers during this year’s Golden Week, with 1.94 billion inter-city trips projected, slightly surpassing last year’s numbers. However, overall spending is likely to remain subdued due to the country’s ongoing economic challenges, including a prolonged real estate slump and rising unemployment. While tourism activity has increased, average spending per traveler is expected to be lower, as consumers remain cautious about their financial stability. Although travel volume has risen, with more rail trips and lower flight prices, spending patterns suggest frugality. Analysts expect a potential rebound in consumer spending by Lunar New Year, following recent government stimulus measures aimed at boosting the economy.