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US outdoor brand Gramicci debuts in Shanghai

American outdoor apparel brand Gramicci opened its first store in Shanghai on September 29, showcasing a design concept of “nature, inclusivity, and balance.” The store features a mix of curves and straight lines, emphasizing sustainability through recycled materials. Founded in 1982 by climbing enthusiast Mike Graham, Gramicci recently launched its Fall/Winter 24 collection, which includes classic pants, new winter items, and outerwear inspired by Yosemite National Park and climbing culture.

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