SKP’s parent company, Beijing Hualian Group, is continuing to expand its presence in Xi’an. Following the opening of Xi’an SKP, the group has established a strategic partnership with Shaanxi Tourism Group to jointly promote new retail projects. They will develop a cultural tourism complex near Qintang Avenue in Lintong, focusing on culture and commerce to drive business development in the area. Beijing Hualian Group’s new projects also include the introduction of DT51 and an outlet mall, further solidifying Xi’an’s position as a luxury shopping and tourism destination in Northwest China.