American luxury brand Ralph Lauren is set to open its largest store in Shenzhen at MixC World on September 30. The two-story store will offer a range of collections, including Ralph Lauren Purple Label, Double RL, Home, and Ralph’s Coffee. Ralph Lauren continues to expand its presence in the Chinese market, having opened its fourth store in the country and first in South China at MixC in Shenzhen in March. This expansion marks the brand’s largest store in Shenzhen since the opening of MixC, and its CEO for the China and Southeast Asia markets, Cai Xinhui, has previously indicated plans to open over 30 new stores annually in China over the next few years.