Japanese fashion retailer Beams opened its first independent store in Shanghai at Xintiandi Plaza. The store offers a range of products, including Beams, Beams Boy, Ray Beams, Beams Plus, and Beams T. From September 19 to October 7, Beams Kiosk will showcase new arrivals and host interactive activities with limited Beams gifts. To celebrate the opening, Beams launched the Beams Shanghai limited edition collection, featuring T-shirts, hoodies, coach jackets, and eco-friendly bags in a black, white, and gray color scheme.