Burberry has opened an upgraded boutique at Shenyang MixC, inspired by London architectural styles with stone-carved exterior walls and an interior staircase. The store features wooden display tables and carpets created by independent artists, highlighting the brand’s support for independent art. The Burberry 2024 winter collection is also on display, featuring new items such as British coats, Burberry checks, Scottish kilts, and the Rocking Horse bag. The advertising campaign for the collection was creatively directed by Daniel Lee, focusing on the natural landscapes and cultural heritage of the UK and Ireland.