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TUI Blue debuts in China, expands footprint in Southeast Asia

TUI Blue, a leading leisure hotel brand from the TUI Group, is expanding its presence in Asia with new hotel openings in China and Malaysia, following successful launches in Thailand and Vietnam. In China, TUI Blue has debuted with three hotels, including the TUI Blue Wusongkou Cruise Port, offering access to Shanghai, and TUI Blue Taicang, situated near the historic Tianjing Lake. Additionally, TUI Blue Yangshuo Xiangheli in Guilin showcases the region’s scenic beauty. In Malaysia, TUI Blue The Haven Ipoh has opened in the vibrant capital of Perak, known for its street art and colonial architecture. As the brand continues to grow, with further openings planned in Southeast Asia, TUI Blue aims to meet the increasing demand in these emerging travel markets.

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