Fila Kids launched its first short documentary featuring world-class explorer Ed Stafford on September 20. The film follows the Visionary Youth Group, comprised of three young explorers as they navigate glaciers, forests, and canyons. Additionally, from September 20 to 22, Fila Kids held a livestreaming event with Tmall Super Member Day to promote family outdoor activities. The children’s outdoor apparel market has rapidly grown, with sales reaching nearly 2.5 billion RMB ($340 million) in 2023, a 227.06% YoY increase. This trend highlights the rising demand for outdoor gear for children and teenagers.