Italian luxury brand Tod’s has named Zhang Zetian as its brand ambassador, marking her return to support JD’s fashion business after London Fashion Week. Zhang, often referred to as “Sister Milk Tea,” is a Chinese entrepreneur and internet celebrity. She is married to Liu Qiangdong, the founder of JD.com, one of China's largest e-commerce platforms. Invited by Tod’s Group founder Diego Della Valle, Zhang attended the Spring/Summer 2025 fashion show in Milan. The company has heavily invested in the Chinese market, becoming the first luxury brand to open a flagship store on JD.com in 2015. In 2023, Greater China accounted for 31.7% of Tod’s Group’s total revenue, and 37% of its stores are located in China, surpassing its European presence.