Ermenegildo Zegna, the Italian fashion house listed in New York, is maintaining its 2-3 year growth strategy in China despite ongoing economic uncertainty. While the brand may delay some planned store openings, it will continue investing in marketing and made-to-measure services in the country. Zegna reported 960 million euros ($1.1 billion) in H1 2024 sales, a 6% increase from last year, though adjusted earnings fell to 81 million euros. The company plans to expand the recently acquired Tom Ford brand in markets like China, Japan, and South Korea, while also strengthening the Zegna and Thom Browne brands in the US and the Middle East.