London-based fragrance brand Vyrao has secured a major investment from Elevate Beauty, in collaboration with global consumer investment firm L Catterton, with additional backing from Estée Lauder’s New Incubation Ventures. Elevate Beauty will support Vyrao’s global growth and increase consumer awareness. The funds will be used to expand Vyrao’s innovation pipeline, focusing on fragrances with “scientifically backed ingredients with neurological effects,” including a new fragrance set to launch in Q4 2024.