In celebration of Kérastase’s 60th anniversary, the brand invited four global ambassadors, including international stars Yang Mi and Sydney Sweeney, to perform a birthday song. With each ambassador’s unique voice, the audience experienced an intimate music concert. The release of the video coincided with Yang’s 34th birthday, prompting Kérastase's official Instagram and Weibo posts to garner significant attention and discussion from fans and netizens. Yang has 112.5 million followers on Weibo.