During the 2024 New York Fashion Week, Heytea and the designer brand Sandy Liang launched a collaborative event. Sandy Liang, a New York fashion brand founded by Chinese-American designer Sandy Liang, is known for its retro and youthful designs inspired by Chinatown nostalgia and teenage themes. As part of the collaboration, the Heytea logo featured a pink bow. From September 9 to 10, a Heytea × Sandy Liang pop-up truck was set up on the streets of Manhattan. The event included the distribution of collaborative drinks, limited-edition cup sleeves, and stickers. Additionally, the co-created drink “Pink Daydream,” inspired by Sandy Liang, will be available nationwide from September 9 to 30, along with a limited-edition stainless steel cup.