Louis Vuitton has introduced the LV Lovers fragrance, created in collaboration between Men’s Creative Director Pharrell Williams and perfumers Jacques Cavallier Belletrud and Camille Cavallier Belletrud. The fragrance was developed at the brand’s creative workshop in Grasse, France. It is designed to reflect diverse global communities and incorporates scents inspired by the natural activation of aromas under sunlight. Key elements of the fragrance include white incense, cedarwood, sandalwood, fresh ginger, and bergamot. In conjunction with the fragrance launch, Louis Vuitton has also released travel perfume cases and fragrance trunks featuring the Damoflage pattern, a distinctive design element from Williams’ work with the brand.