L’Occitane Group has recently partnered with the charity organization Shanghai Roots & Shoots to launch a new round of the “Million Tree Planting Program” in the Baijitan Conservation Area in Ningxia. This initiative supports the restoration of the Ningxia region’s ecosystem and aims to establish a sustainable ecological chain. Since the program began in 2022, L’Occitane has led employee volunteers in actively participating in tree planting and sand control efforts, having planted 110,000 shrubs to date. In August 2023, the group received B Corporation certification.