Bulgari unveiled its new Aeterna high jewelry and high watchmaking collection at the Rojo Art and Culture Space in Shanghai on September 5 to mark the brand’s 140th anniversary. The Aeterna collection features three main themes: The Flow of Time, which uses modular designs to represent the cyclical nature of time; The Eternal Cycle of Nature, incorporating natural elements such as serpents and flowers to illustrate continuous transformation; and The Evolution of Style, which draws on enduring motifs like ancient coins and architecture to reflect the brand’s Roman cultural heritage.