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Chinese outdoor brand Uppervoid secures new funding

Chinese outdoor brand Uppervoid announced on August 27 the completion of a new financing round worth tens of millions of RMB, led by One Capital with Meier Fashion as a strategic investor. The funds will be used to expand sales channels, especially overseas. Founded in 2021 by Wharton graduate Yiran Bi, Uppervoid offers clothing, footwear, and accessories for outdoor activities like mountaineering and trekking. The brand initially targeted men, but has recently expanded to include designs specifically for women.

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