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China’s cruise industry gains momentum with domestic liner launch

China, a dominant force in global shipbuilding, is now making significant strides in the international cruise industry, highlighted by the launch of its first home-grown large cruise liner, Adora Magic City. As international cruises return post-Covid, China’s new visa-free policies allow foreign passengers to stay for up to 15 days, boosting tourism. Despite an economic slowdown leading to price sensitivity and low occupancy rates, the cruise market in China has rebounded with a strong recovery in 2024, projecting a promising future with expectations to reach 9 million passengers annually by 2035. The industry is poised for growth, supported by government initiatives aiming to make China one of the most dynamic cruise markets globally.

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