Since the release of China’s first AAA game, Black Myth: Wukong, on August 20, its filming locations, particularly in Shanxi, have seen a surge in interest, with bookings at one site increasing by 236% compared to last year. The game, inspired by the Monkey King legend, quickly topped Steam’s charts, sparking widespread cultural discussions. Shanxi, home to 27 of the game’s 36 filming locations, experienced a notable increase in tourism interest, with search queries and ticket orders rising significantly. The Shanxi Provincial Department of Culture and Tourism’s efforts to promote these sites through social media have been met with enthusiasm, as netizens offer suggestions for managing the anticipated influx of tourists, while a promotional video has garnered substantial engagement.