According to Bloomberg, Sephora, a brand under LVMH, is cutting hundreds of jobs in China as it struggles to turn around its loss-making operations in the country. Approximately 10% of Sephora China’s more than 4,000 employees have been affected, including office and store staff, with some senior executives also leaving. This restructuring follows the appointment of former Nike Asia e-commerce chief Ding Xia as head of Greater China, aimed at reviving Sephora’s fortunes in a challenging market. Despite its success in other regions, Sephora has faced difficulties expanding in China, where local cosmetics brands are gaining popularity amid a slowdown. The retailer incurred significant losses in 2022 and 2023 and is under pressure as consumers increasingly opt for cheaper, domestic products.