French luxury brand Longchamp yesterday announced actress Li Yitong as its new brand ambassador. Li will collaborate with the brand to promote the new Le Roseau bag. Longchamp’s Creative Director, Sophie Delafontaine, expressed her enthusiasm for Li’s role, highlighting her energy and dedication. In the 2024 Fall/Winter campaign shot in Paris this May, Li showcased key pieces from the new collection, carrying the Le Roseau bag.