Uniqlo held its 2024 Fall/Winter product launch in Shanghai on August 16. This season’s collection, themed “Timeless Tones,” draws inspiration from the eclectic charm of Edinburgh and the modern color aesthetics of the Nordic city Stockholm. At the event, Uniqlo announced its continued investment in the Chinese market, aiming to upgrade its "individual store management" strategy. The company plans to open 50 stores annually, with nearly 20 stores set to open between September and October this year, including its first store in Sanya. Currently, Uniqlo operates over 900 directly managed stores across mainland China.