On August 16, online travel agency Tongcheng Travel and fitness running app Codoon jointly released the "2024 Sports and Leisure Consumption Report." The data reveals that the 2024 Paris Olympics has boosted interest in European sports tourism, and domestic outdoor activities like cycling and hiking have also gained popularity among consumers. According to Tongcheng Travel, searches for sports tourism surged by 87% from January to July 2024 compared to the previous year. The Codoon app reports a 19% year-on-year increase in participation in outdoor sports during the first half of 2024.