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Li Ning’s inventory success highlights industry challenges

On August 16, Chinese leading sportswear brand Li Ning Company released its mid-year performance report for 2024. The group's revenue increased by 2.3% to 14.35 billion RMB ($1.98 billion), with a gross margin rising by 1.6 percentage points to 50.4%. The net profit margin was 13.6%, and operating cash flow increased by 40.6% to 2.73 billion RMB ($376 million). As of June 30, Li Ning had 7,677 stores, an increase of nine stores compared to the end of 2023. Through systematic inventory management, Li Ning's inventory turnover days were 62 days. In comparison, Anta had 123 days, Xtep 90 days, and 361 Degrees 93 days last year, with 361 Degrees reporting 85 days for the first half of 2024.

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