Asics reported an 18% YoY increase in sales for the 1H 2024, reaching 342.2 billion Japanese yen ($235 billion), with gross profit up 28.4% to 190 billion yen ($13 billion). Sales in Japan grew 15% to 79.9 billion yen ($548 million), China surged 31% to 53 billion yen ($364 million), North America rose 21% to 67.7 billion yen ($464 million), and Southeast and South Asia jumped 31% to 17.6 billion yen ($121 million). The European market increased by 17% to 91.6 billion yen ($628 million). Running shoes sales grew 15% to 170.9 billion ($117 billion), core sports rose 4.1% to 42 billion yen ($288 million), and apparel and equipment grew 3.5% to 187 billion yen ($128 million).