French fashion brand Maison Kitsuné has opened a new boutique at Shenzhen MixC World, marking its first store in South China. On August 8, the grand opening was attended by Alexandre Dam, CEO of Maison Kitsuné Greater China, COO Hua Zhen’er, and brand ambassador Wei Daxun, who participated in the ribbon-cutting ceremony and shared insights about their collaboration with the brand. Additionally, Maison Kitsuné partnered with the MXTR District at MixC World for a pop-up event called “Fox Now Box,” featuring a space blending fashion, coffee, and music, reflecting the brand’s playful and diverse cultural identity.