Chantecaille partners with Tmall for China expansion
New York-based luxury beauty brand Chantecaille has announced a partnership with Alibaba Group’s Tmall platform to expand its presence in Asia, particularly in the Chinese market. Chantecaille will open a flagship store on Tmall, offering a full range of products, including skincare and makeup. CEO Emily Coleman emphasized the brand’s commitment to providing high-performance, cruelty-free, and vegan-friendly botanical skincare and makeup products. Additionally, Chantecaille plans to host an immersive pop-up experience at Shanghai’s Xintiandi, allowing consumers to experience the brand’s philosophy firsthand and purchase products on-site.