In the first quarter of fiscal year 2025, American sportswear brand Under Armour reported a 10% YoY decline in revenue to $1.2 billion, while its gross margin increased to 47.5%. The company recorded an operating loss of $300 million. By region, North American revenue decreased by 14.2% to $709 million; Europe, the Middle East, and Africa saw stable revenue at $227 million; Asia-Pacific revenue fell by 10.1% to $181 million; and Latin America experienced the strongest growth, with revenue rising by 15.6% to $64.4 million. Notably, in May of this year, Under Armour disclosed a restructuring plan valued between $70 million and $90 million, aiming to drive demand through improved products and storytelling.