On August 9, the International Olympic Committee (IOC) announced plans to increase embedded advertising and commercial opportunities at future Olympic Games. This strategy is already evident in the 2024 Paris Olympics, which has expanded the scope of sponsor product placements like selfies on the podium with Samsung phones and Louis Vuitton trunks at the opening ceremony. This trend is expected to continue in future Olympic Games. From 2017 to 2021, the IOC generated $2.3 billion in revenue from top sponsors, making it the second-largest source of income for the Olympics. Notably, no advertisements will be displayed at any Olympic competition venues to maintain the integrity of the Olympic spirit.