On August 7, L Catterton, the investment firm under the LVMH Group, announced its strategic investment in the plant-based protein drink brand Weiyi, with the investment amount not yet disclosed. Weiyi focuses on providing health-conscious, natural plant-based protein drinks to Chinese consumers. L Catterton plans to work closely with Weiyi to strengthen its brand presence in the southwest region and expand its influence in China. L Catterton is not new to the Chinese consumer market; it has quietly invested in various domestic brands including the beverage sensation Yuanqi Forest, the new-style tea brand Heytea, pet food brand Bernina, beauty brand Marubi, luxury e-commerce platform Secoo, and collagen company Trautec Medical, among others.