In the past month, the Italian fashion house Curiel has opened three new stores in China: Wuhan SKP, Shanghai Harbor City Hang Lung Plaza, and Beijing SKP, marking Curiel's commitment to deepening its presence in the Chinese market. The Wuhan SKP store features a three-story layout with themes inspired by the brand's history and opera art, integrating local urban style. The Shanghai and Beijing stores are designed with inspiration from La Scala Theatre, aiming to reflect the theater's atmosphere. Curiel, allied with Milan’s La Scala Theatre, has incorporated design elements from its performances into the new store layouts, emphasizing social interaction and brand experience.