On August 8, a Unilever representative confirmed to Beijing Business Today that former Friesland executive Chen Ge has been appointed as the new President of Unilever China and General Manager of the Beauty & Wellbeing Division in China. Chen Ge will report directly to Priya Nair, Unilever’s Global President of Beauty & Wellbeing. The appointment will take effect August 15. Qu Wei, the current President of Unilever China and General Manager of the Beauty & Wellbeing Division for North Asia, has decided to leave Unilever. According to public information, Chen Ge has previously held positions at Friesland and Kraft Heinz.