Puma reported a 1.3% increase in sales to 4.22 billion euros ($4.66 billion) for the first half of 2024, but profit fell 25% to 130 million euros ($143 million), with EBIT down 5.1% to 270 million euros ($298 million). Gross profit margin improved by 150 basis points to 47%. Regional sales saw a 5% increase in the Americas to approximately 1.7 billion euros ($1.88 billion), a 1% rise in Asia-Pacific to around 900 million euros ($994 million), but a 2.2% drop in EMEA to about 1.7 billion euros ($1.88 billion). Due to weak demand, especially in China, Puma lowered its 2024 EBIT forecast to 620 million euros to 670 million euros ($685 million to $741 million), with CEO Arne Freundt citing global economic and geopolitical challenges affecting consumer confidence.