According to data from research firm Similarweb, website traffic for Nike and Puma surged during the opening week of the Olympics, while visits to Adidas, Hoka, and On Running’s websites declined compared to the previous week. Nike’s online site saw 86,900 visits, whereas Adidas had a total of 532,000 visits, but only 3,600 of those converted into sales. Nike stated that its investment in this year’s Olympics was higher than ever before, with Chief Financial Officer Matthew Friend revealing that Nike plans to invest nearly $1 billion in consumer-facing activities by 2025.