Online travel agency Mafengwo.com yesterday revealed that as the Qixi Festival approaches, the average popularity of “nearby tours” in various regions of China has increased by over 100% compared to the previous week. Stargazing, visiting exhibitions, attending concerts, Hanfu garden tours, and intangible cultural heritage experiences have become key activities for young people during the festival. Notably, the star-studded concerts taking place across the country on the festival day have inspired new ideas for visitors, with traveling to follow the concerts becoming a popular theme for this year’s Qixi Festival.