Following Zheng Qinwen’s historic win of China’s first women’s tennis singles gold medal at the Paris Olympics on August 3, there has been a surge in tennis enthusiasm across China’s major cities. The demand for tennis courts, which are more expensive than badminton courts, has soared, and tennis skirts are trending as the season’s hottest sportswear item, potentially surpassing yoga pants. Despite the fierce global competition among brands like Nike and Adidas, which have been prominent in tennis sponsorships, the tennis apparel market in China remains relatively underdeveloped. With the upcoming North American and Asian tennis seasons, including major tournaments like the China Open and Shanghai ATP Masters 1000, domestic interest in tennis is likely to continue growing.