According to data from e-commerce platform Vipshop, women in Beijing bought the most yoga pants nationwide since July. Yoga pants sales in Beijing have increased by more than 30% YoY. Brands like Keep, 361°, and Anta have seen exponential growth in sales, with consumers focusing on quality and affordability. Industry insiders indicate that driven by the Olympics and summer spending, the high growth trend for popular items like yoga pants and tennis skirts is expected to continue through this summer and fall.