Japanese high-end performance outdoor brand Goldwin has opened its second China store in Chengdu Taikoo Li, following its first store in Beijing in 2021. The Chengdu location features a design collaboration with Japan's Shinsozaikenkyujo Institute, focusing on the innovative use of traditional materials. The store incorporates volcanic tuff, aged cedar wood, and patinated steel, which are intended to evolve over time, contributing to a unique atmosphere that reflects a deep and evolving sense of tranquility.