Chinese companies are leveraging the 2024 Summer Olympics in Paris to boost their global presence and brand awareness. Major firms like dairy giants Mengniu and Yili, tech leader Alibaba, and sportswear brands Anta and BYD have made significant investments, with Mengniu securing a long-term sponsorship. Social media buzz around brands such as Heytea and Chagee, which have launched Olympic-themed products and pop-ups in Paris, highlights their efforts to engage with international audiences. Meanwhile, cosmetics brand Maogeping is serving as the official beauty partner for the Chinese national team. Exposure at high-profile events like the Olympics is seen as a valuable long-term strategy for building brand recognition and emotional connections with consumers.