Xiaohongshu E-commerce hosted the Link E-commerce Partners Conference in Hangzhou on July 24. Yin Shi, the head of Xiaohongshu E-commerce operations, revealed that over the past year, the number of merchants with monthly sales exceeding 5 million RMB ($691,878) has increased by 3.5 times. Additionally, the number of purchasing users on Xiaohongshu has grown 4.3 times, with searches indicating purchasing intent making up 25% of the total, reflecting a significant boost in the platform’s user purchasing power.