Mercedes-Benz has launched its new model, the Mercedes-Benz CLE Cabriolet, and partnered with Xiaohongshu on the "Dream Car Art Tour" initiative. This campaign invites users to interact via an H5 page, share vlogs and content about art exhibitions in Beijing, Chengdu, Shenzhen, and other locations, and visit Mercedes-Benz flagship stores for test drives of the new car. High-quality contributors will receive Mercedes-Benz brand merchandise. Additionally, Mercedes-Benz has invited the "Art Talk" podcast from the Xiaoyuzhou platform to provide knowledge sharing for the Hong Kong leg of the Xiaohongshu Art Tour, enhancing the artistic appeal of the brand’s elite automotive image.