Jimmy Choo yesterday announced Song Qian as its global brand ambassador and spokesperson for the I Want Choo fragrance line. Song was previously named the brand’s Asia-Pacific ambassador in 2018 and collaborated with the brand’s creative director on a series of limited-edition bags. She currently has over 49 million followers on Weibo. According to Fashion Business News, Jimmy Choo’s parent company Capri reported a 7.6% YoY decline in revenue for fiscal year 2024, totaling $5.17 billion, with Jimmy Choo generating $618 million in revenue.