Loewe has released a stop-motion short film titled The Story of Star Picking ahead of Qixi Festival. The film, set against a backdrop of paper-cut flowers and fireflies, narrates the romantic love story of two hedgehogs who, after a cautious phase involving cactus fruits and durians, make a promise under the evening stars. The stop-motion animation, created by Bafta-winning director Nina Gantz and voiced by Chinese actor Lin Dongfu, aims to celebrate and preserve the art of handmade animation while paying homage to traditional Chinese crafts. Additionally, Loewe has launched a Qixi collection inspired by the film’s theme, featuring accessories adorned with hedgehog motifs.